Privacy Policy
Last updated: 4/7/2026
Privacy Policy
Last Updated: April 7, 2026
Jurisdiction: Ghana
1. Introduction
Welcome to Instiy ("we," "our," "us," or "Company"). We are committed to protecting your privacy and ensuring you have a positive experience on our platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
This Privacy Policy is governed by the Data Protection Act, 2012 (Act 843) of the Republic of Ghana, Ghana's Constitution, and other applicable Ghanaian laws and regulations. We comply with the principles of data protection as outlined in Ghana's legal framework.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Services.
2. Information We Collect
2.1 Information You Provide Directly
Account Registration Information:
Name, email address, phone number
Username and password
Profile picture and bio
Business information (for sellers)
Payment and billing information
Shipping and delivery addresses
Communication Information:
Messages between buyers and sellers
Support tickets and correspondence
Feedback and reviews you provide
Payment Information:
Credit card details (processed securely through our payment provider)
Transaction history
Billing and shipping addresses
Profile Information:
Preferences and interests
Seller qualifications and certifications
Product/service listings and descriptions
2.2 Information Collected Automatically
Device and Usage Information:
IP address and device identifiers
Browser type and version
Operating system
Pages visited and time spent
Clickstream data
Search queries
Cookies and Tracking Technologies:
Session cookies for authentication
Persistent cookies for preferences
Web beacons and similar technologies
Analytics tracking data
Location Information:
Approximate location based on IP address
Precise location (only with your consent)
2.3 Information from Third Parties
Google OAuth authentication data
Payment processors and financial institutions
Shipping and logistics providers
Social media platforms (if you link accounts)
Analytics and marketing services
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 Service Delivery
Creating and maintaining your account
Processing transactions and payments
Delivering products and services
Communicating order status and updates
3.2 User Experience and Improvement
Personalizing your experience
Customizing content and recommendations
Analyzing user behavior and preferences
Improving platform functionality and design
3.3 Communication
Sending transactional emails (order confirmations, receipts)
Responding to your inquiries and support requests
Sending marketing communications (with your consent)
Service announcements and policy updates
3.4 Safety and Compliance
Preventing fraud and suspicious activity
Enforcing our Terms of Use and other policies
Complying with legal obligations
Protecting user rights and platform security
3.5 Analytics and Data Insights
Generating aggregated, anonymized reports
Understanding market trends
Improving seller and buyer experiences
A/B testing and feature optimization
4. How We Protect Your Information
4.1 Security Measures
SSL/TLS encryption for data in transit
Encrypted storage for sensitive data
Secure password hashing algorithms
Regular security audits and penetration testing
Multi-factor authentication support
4.2 Data Retention
Account information retained while account is active
Transaction records retained for legal and tax purposes
Marketing data retained until you opt-out
Deleted data purged according to retention schedules
4.3 Access Controls
Role-based access to sensitive information
Limited employee access to personal data
Confidentiality agreements with all staff
Monitoring of data access and modifications
5. Information Sharing and Disclosure
We do not sell your personal information. We may share information in the following circumstances:
5.1 Third-Party Service Providers
Payment processors and financial institutions
Shipping and logistics companies
Customer support platforms
Analytics providers (anonymized data only)
Marketing and email service providers
5.2 Business Partners
Partner institutions and sellers (transaction data only)
Marketplace vendors (with your consent)
5.3 Legal Requirements
To comply with law, court orders, or government requests
To enforce our Terms of Use
To protect user safety and security
To prevent fraud or illegal activity
5.4 Business Transfers
In case of merger, acquisition, or sale of assets
Personal information may be transferred as part of that transaction
You will be notified of any such change
5.5 With Your Consent
Sharing information for marketing purposes
Integration with third-party services
Any other sharing you explicitly authorize
6. Your Privacy Rights and Choices
6.1 Access and Portability
Right to access your personal information
Right to receive data in a portable format
Right to verify accuracy of your data
6.2 Correction and Deletion
Right to correct inaccurate information
Right to request deletion of your data
Right to object to certain processing
6.3 Marketing Communications
Opt-out of marketing emails at any time
Unsubscribe links in every marketing message
Contact us to manage communication preferences
6.4 Cookie Preferences
Disable non-essential cookies through browser settings
Cookie preference center on our website
Clear cookies at any time
7. Third-Party Links and Services
Our platform may contain links to third-party websites and services. We are not responsible for their privacy practices. We encourage you to review their privacy policies before providing personal information.
8. Children's Privacy
Instiy is not intended for children under 13 years old. We do not knowingly collect information from children under 13. If we become aware of such collection, we will delete the information and notify the parent/guardian.
For users between 13-18, we provide additional safeguards and recommend parental guidance.
9. International Data Transfers
If you are located outside your country, your information may be transferred to, stored in, and processed in other countries. These countries may have different data protection laws. By using Instiy, you consent to such transfers.
10. Data Subject Rights Under Ghana's Data Protection Act
Under the Data Protection Act, 2012 (Act 843) of Ghana, you have the following rights:
Right of Access: Request copies of your personal data held by us
Right of Correction: Request correction of inaccurate or incomplete data
Right of Erasure: Request deletion of your data where authorized under Ghanaian law
Right to object: Object to processing of your data for certain purposes
Right to Withdraw Consent: Withdraw consent at any time, subject to legal obligations
Right to Data Security: Ensure your data is stored securely with appropriate protections
Right to Know Purpose: Be informed of the purpose for which data is being collected
To exercise these rights, contact us at privacy@instiy.com or submit a formal request to the Ghana National Data Protection Authority.
You also have the right to lodge a complaint with the Ghana National Data Protection Authority if you believe your rights have been violated.
11. Ghana Consumer Protection Act Compliance
In compliance with Ghana's Consumer Protection Act and other consumer protection regulations, users (both buyers and sellers) have the following rights:
Right to Fair Trading: Protection from unfair or deceptive business practices
Right to Product Safety: All products meet Ghanaian safety standards
Right to Information: Clear information about products, services, and pricing
Right to Remedy: Access to dispute resolution and compensation for damages
Right to Education: Information about consumer rights and responsibilities
Right to Privacy: Protection of personal and financial information
Right not to be Discriminated Against: Equal treatment regardless of social status
For consumer protection complaints, contact:
Instiy Customer Service: support@instiy.com
Ghana Consumer Protection Bureau (if unresolved)
12. Cookies and Tracking Technologies
12.1 Types of Cookies We Use
Authentication Cookies: Keep you logged in
Functional Cookies: Remember preferences and settings
Analytics Cookies: Understand how you use our platform
Marketing Cookies: Deliver relevant advertising
12.2 Managing Cookies
Adjust browser settings to reject or delete cookies
Use do-not-track features if available
Opt-out through our preferences center
13. Contact Us Regarding Privacy
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices:
Email: privacy@instiy.com
Phone: +233 24 136 1652
Mailing Address:
Instiy Data Protection Officer
Instiy Ghana Limited
Response Time: We aim to respond to privacy inquiries within 14 days in compliance with Ghana's Data Protection Act requirements.
Ghana National Data Protection Authority:
Email: info@dataprotection.org.gh
Website: www.dataprotection.or.gh
Address: Information Services Department, Third Floor, Accra.
Digital Address: GA – 076-8230
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by email or by posting the updated policy on our platform.
Your continued use of Instiy after changes become effective constitutes your acceptance of the updated Privacy Policy.
15. Additional Information
15.1 Do Not Track Signals
Some browsers include a "Do Not Track" feature. Currently, there is no industry standard for recognizing such signals, and we do not respond to them differently than normal traffic.
15.2 Consent Management
By using Instiy, you consent to our collection and use of information as described in this Privacy Policy in accordance with Ghana's Data Protection Act. We will not process your data without your explicit consent, except where required by law.
Consent may be withdrawn at any time by contacting our Data Protection Officer at privacy@instiy.com.
15.3 Complaints and Dispute Resolution
If you have complaints regarding our data protection practices:
Ghana National Data Protection Authority:
Submit formal complaints at: https://www.dataprotection.gov.gh
Telephone: +233 [Contact Number]
Alternative Dispute Resolution:
Contact our Customer Care: support@instiy.com
Ghana Consumer Protection Bureau
Alternative Dispute Resolution Office
15.4 Data Protection Principles
Instiy adheres to the core principles of Ghana's Data Protection Act (Act 843):
Lawfulness: Data processing is lawful and transparent
Purpose Limitation: Data used only for stated purposes
Data Minimization: Only necessary data collected
Accuracy: Data kept accurate and current
Storage Limitation: Data retained only as long as necessary
Confidentiality and Integrity: Data secured and protected
Accountability: Responsible data handling practices
16. Legal Compliance Framework
This Privacy Policy complies with the following Ghanaian legislation:
Data Protection Act, 2012 (Act 843) - Primary data protection legislation
Ghana's Constitution (1992) - Right to privacy (Article 28)
Ghana Consumer Protection Act - Consumer rights and protections
Electronic Communications Act, 2008 (Act 775) - E-commerce and digital transactions
Criminal Code, 1960 (NRCD 29) - Data security and confidentiality
17. Changes to Ghanaian Law
Should Ghana adopt new data protection legislation or amend existing laws, Instiy will update this Privacy Policy accordingly to maintain compliance. All users will be notified of material changes.
This Privacy Policy is effective as of April 7, 2026 and is subject to the laws of the Republic of Ghana.
For legal inquiries, contact our legal department at legal@instiy.com